Environment Control

Helping Green Businesses Achieve Their Sustainability Goals for Climate Change

February 8, 2022 0

Marketing green products has not been as effective if based on survey results that say consumers are willing to replace product brands with eco-friendly substitutes. While some have expressed willingness to pay higher prices for sustainable products, not many actually do so. The reality is that, nowadays, consumers are looking for price reductions, discount coupons, reward points and anything that will reduce their day to day expenses.

Although people are seeing and experiencing the effects of climate change, the effect of price inflation has been affecting their living conditions. Many are still relying on government-provided food and health care assistance, while they are available to families still struggling to get by until the next paycheck, or unemployment benefit.

 

Green Companies Frustrated with Lukewarm Support for Eco-Friendly Products

Green companies are doing their best to make their products sustainable, but there is still much frustration with the way things are turning out for green businesses. In a recent consumer survey, 65% indicated willingness to buy brands that advocate sustainability. Yet the corresponding sales figures for the period covered by the survey, showed that sales went up by only 26%.

Unilever, a leading manufacturer of various consumer items, admits that 70% of the company’s greenhouse gas emissions depend on the products being used and disposed of by their customers.

So how can majority of consumers be encouraged to use only green products that were produced in a sustainable manner?

Using Social Influence to Boost Consumer Support for Eco-Friendly Products

Academicians have been analyzing other approaches that green companies can use to boost consumer support for green products. Not surprisingly, social influence is the most effective method of getting people to buy sustainably-produced consumer items, which will enable companies to meet their sustainability goals for the planet.

Through experiments and review of researches in economics, psychology and marketing, advocates of sustainable consumption were able to align consumer behavior and preferences. Business organizations can use the research in nudging consumers to shift to sustainable purchasing.

 

Based on numerous studies, it has been proven that humans in general have a strong inclination to fit in, in order to fulfil a sense of belonging.

Simply spreading word that neighbors have been saving energy with solar panels, or telling online shoppers that eco-friendly products are now the norms; or that cities are making bicycles the transpo of the future, have shown considerable increases in consumer purchases.

Such messages can very well be incorporated in promotional discounts and programs offering loyalty rewards that can reduce consumer costs. At the smartshopper usa website, a glance guest who submitted a review mentioned that the benefits of smartshopping and eco-friendly purchasing are aligned with her cost-saving goals.

Why Having Environmental Awareness is Everyone’s Moral Obligation

December 10, 2021 0

Mankind’s thousand-years existence on planet Earth has led to the depletion of natural resources, disruptions of ecosystems, and environmental degradation. The ill effects of which have been jeopardizing the well-being of all living things and will continue to adversely affect the future of the next generations. Behaving in an environment-friendly manner is not a fad or a political issue but a moral obligation to help protect our planet against further destruction. Mainly because we are now experiencing the destructive outcomes of rising sea levels, heat waves, polar vortex and even outbreaks of infectious diseases.

Scientists have been trying to raise awareness about the need to implement measures that would at least lessen the impact of the long-term damage, Yet as the need to protect the planet is now urgent, we should all take part and help in anyway we can.

Now more than ever, it’s important for us to understand the impact of our actions, including what we consume and use in our day to day activities. Even when creating content to promote products, the worsening effects of climate change is one good reason why we should focus on promoting those that will not contribute to greenhouse gas emissions, result to land, air and water pollution, as well as supporting businesses that practice sustainable use of natural resources.

How Can Internet Marketers Help Raise Environmental Awareness?

The digital realm provides powerful tools that enable us to do our part in raising environment awareness and of how its present state is affecting the way we live. As influencers and bloggers, we can create and spread content that will help consumers find eco-friendly products and services.

As it is, there are still millions of skeptics who are not convinced that the environmental problems we face today are all results of irresponsible human activities. Unfortunately many of them are followers of prominent personalities who use different media platforms in countering the advocacy for climate change actions.

If you’re still new to Internet marketing, it will do you well to get tips from affiliate marketing experts on how to create content that your readers will perceive as well-meaning, sincere and at the same time compelling. Jeff Lerner, an authority in Internet marketing gives guidelines on how your blogs and/or videos can get more exposure when looking to promote something or someone across the world wide web.

That way, you can effectively spread the word, not only about the green products or services you are promoting, but also about the importance of adopting an environment-friendly lifestyle.

Examples of Environment-Friendly Merchants with Affiliate Marketing Programs

Frank and Oak, a popular Canadian fashion brand that uses recycled materials for packaging, and in building their physical stores to help reduce environmental wastes. This merchant lends support to movements that aim to achieve carbon neutrality, such as partnering with Earth Day Canada in a tree-planting program that can help offset carbon emissions.

Grove Collaborative a corporation certified as provider of eco-friendly household products for cleaning home surfaces and clothes. This merchant is in partnership with Arbor Day Foundation for program that aims to plant one million trees.

Outdoor Voices is a manufacturer of activewear garments designed with longevity (durability) and circularity (recyclability) using sustainable materials as alternatives to traditional fabrics.

Saatva is top-rated brand of mattress recognized for its affordability and eco-friendly memory foams, organic cotton coverings and use of recycled tempered steel in making hybrid memory foam mattresses.

COP26 Garners Global Support to End Deforestation and for Other Actions to Restore and Protect the Environment

November 3, 2021 0

World leaders who met at the COP26 global summit on climate change all agreed to end deforestation and achieve a reversal by 2030 as a major emergency actions. COP26, which stands for the 26th Conference of Parties organized by the United Nations, primarily aims to institute concerted global emergency actions in addressing the worsening effects of climate change.

Putting an end to the felling of trees that resulted to deforestation is among the key solutions. As it is, forests across the globe have been denuded, depriving them of trees that could have absorbed and used the large amounts of carbon dioxide that have been enveloping and warming the planet for years.

World Leaders Commit to End Deforestation and Work Toward Restoration and Preservation

The more than 100 countries represented by leaders who agreed to end deforestation include Brazil,whose stretch and expanse of Amazon rainforests have been stripped of trees. Twenty-eight countries, specifically those that have allowed industries to cut down trees in order to make space for the production of cocoa, soya and palm oil trade, as well as for raising cattle, have pledged to end deforestation and to work toward successful reforestations by the year 2030.

In addition, at least 30 of the largest financial companies in the world made commitments not to invest in business organizations that continue to contribute to deforestation.

Along with the commitments, public and private funds amounting to nearly $19.2 billion or £14 billion have been pledged as funding to cover the restoration of denuded and damaged lands, to tackle and mitigate wildfires and to support the indigenous communities who have been taking care of the forests for many centuries. The Congo Rainforest and Basin, in particular will have an allotment of $1.5 billion or £1.1 billon, as funding for the protection of 500 million acres of tropical forests teeming with savannas, rivers and swamps.

Individual Lifestyle Changes Can Also Help in the Global Effort to Restore and Preserve the Environment

It is noteworthy that many people around the world have been taking the initiative to take whatever steps they can, to help save, restore and preserve the planet’s natural environments. Lifestyle change, however small, can become big if everyone takes part in the mission to achieve the global mission of bringing down the warming temperature to less than 1.5 degrees Celsius and to maintain net zero carbon emissions. Many of today’s younger generation have adopted lifestyle changes by using bikes instead of cars, by eating less meat and by growing their own crops even in small patches of land or even in rooftops by using urban faming methods.

A change in lifestyle can also mean finding work in the sustainability sector in which energy conservation, recycling, promotion of biodiversity and climate control at micro level are key aspects of business operations. That way all industries have no other choice but to follow the sustainability approach in carrying out their operations.

As an aside to the lifestyle change topic, a group of networking professionals in India is offering a laid back type of online job that merely requires members to watch as many as 60 advertisements per day in return for a decent fee. Members can earn additionally by recruiting people they know to become members of their team.

A Know-Your-Customer (KYC) verification process is required before members can access the ads via the JAA lifestyle Login page. However, know beforehand that payment of a KYC processing fee is also required. The way we see it, this networking scheme can also be instrumental in promoting positive lifestyle change if the site focuses its attention on advertisements of businesses that adhere to principles of sustainability.

San Jose, CA Ensures Environment Protection vs. Junk Cars

February 19, 2021 0

Junk vehicles and abandoned cars are environmental hazards, which is why local authorities take action to remove them from public roads and private lots. In San Jose City, California, residents who have an unwanted vehicle in their property can request towing and disposal services from the city’s Code Enforcement Division.

The service will be rendered free of charge.if the vehicle to be towed is inoperative and is a safety hazard to the property and community as a whole. Junk or abandoned cars that are languishing in public roads are also safety concerns. The hazards posed by abandoned cars include potential use for criminal activities such as drug deals and prostitution. Junk or abandoned cars are also sources of environmental hazards.

The Dangers of Having a Junk or Inoperable Car Sitting on a Property or Public Space

Junk and inoperable vehicles are highly attractive to nuisance creatures like rats, raccoons and squirrels. These animals use the compartments as breeding grounds or temporary shelter when foraging for food in a neighborhood. Although there are local laws that protect these creatures from inhumane treatment, they are candidates for extermination, because they are known carriers of highly infectious diseases.

In recent years, a lot of homeowners across California and in other parts of the country, have been experiencing rat infestations; where even cars properly parked in garages, have become breeding grounds for pests. Apparently, rats and other rodent species have developed a liking for soy-based wire coating and seat upholstery, they have since added the materials to their choices of tasty chewables.

Often times, junk or abandoned vehicles that have been sitting on a public space or private property for quite sometime have not undergone proper fluid removal. As a result, toxic substances such as lubricants, transmission oil, antifreeze and brake fluid, leak into pavements or be absorbed by ground.soil The toxicity of the leakage not only pollutes soil but can also be harmful to microorganisms beneficial to plant life. During floodings and even by way of rainwater runoffs, the toxic fluids could make their way into groundwater sources, which over time can poison water reserves.

Procedures and Documentations Required Before an Abandoned Vehicle is Towed

While residents of San Jose City can help the Code Enforcement Division by reporting junk vehicles left on public roads, private lots or in front of their residence, the division still has to review and verify such reports. When reporting such vehicles, the concerned citizen must submit clear photos that show the derelict condition of the vehicle reported. The Parking Compliance Officer assigned to the area will inspect the vehicle to confirm that the vehicle is indeed a safety and health hazard, as well as an extreme blight to the neighborhood.

While towing san jose abandoned vehicles may be undertaken by privately-owned towing companies, the tow truck drivers and crew are also required to provide proper documentation to support the legality of their towing operation. Otherwise, the vehicle owner can file a complaint against the towing crew for illegally booting or winching the vehicle to the towing truck.

Importance of Promoting Ethos on Environmental and SocIal Responsibility

January 13, 2021 0

Climate change policy was one of the main reasons why more than 80 million Americans voted for Joe Biden in the election that Trump falsely claims as rigged. Since Biden’s political agenda drew attention to his ethos as a socially and environmentally responsible presidential candidate, there is no question that more than half of the U.S. population of voters chose Joe over Donald.

Now more than ever, after years of seeing tons of ice sheets melting, incidences of record-breaking heat waves resulting in wildfires, Category 5 hurricanes and record-high flood levels, campaigns for climate change awareness and environment protection have intensified. Even businesses make it a point to provide information about their use of sustainable and eco-friendly materials and processes, as these are aspects that the new generation of consumers find appealing.

Millennials have been noted before as the most environmentally conscious generation, while many Gen Zs, including those who have yet to come of age are following in their footsteps. Credit Suisse, a leading global financial services provider had taken note of how environmentally conscious millennials influenced businesses to focus on sustainable and environment friendly products and methods of operations.
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The Need for Businesses to Include Sustainable and Eco-Friendly Traits in Marketing Campaigns

Existing and emerging businesses have found it necessary to highlight their involvement in campaigns calling for environmental protection. Marketing initiatives now highlight the character of brands as an indication of a socially responsible and environment conscious business organization. While it is now common for ecommerce websites to prominently display virtual banners of brand ethos, physical banners in strategic locations are showing more efficiency in yielding positive marketing results.

As most businesses have now shifted to carrying on with transactions online, spreading important notifications by way of traditional banners outside of brick and mortar establishments, remains important. The presence of large visual aids have greater chances of sticking in the minds of consumers, whilst making recall of announcements easier; e.g. seasonal sales events, promotional discounts or announcements of new ecommerce outlets.

Traditional banners are particularly effective when placed in locations where people usually spend moments waiting, including in locations where traffic is heavy. Well thought-of banners provide customers and travelers something to focus on as diversion or form of distraction. Take notice of the creativity of the traditional banners nyc business owners put on display outside of their physical stores. That is despite the limited capacity by which they are allowed to serve customers.

The important message is to inform consumers in general that their business is available online, while highlighting traits as environment-fi\riendly and socially responsible establishments. .

The Banner Blindness Phenomena

Marketing analysts have noted that digital or virtual banners have not been as efficient as they used to be. This prompted psychological studies as means of understanding where problems or deficiencies lie. Related online surveys related to such studies revealed a phenomena called “banner noise” or “banner blindness,” explained as consumers’ typical response toward the influx of banners flooding the Internet, particularly in social media sites.

According to numerous studies, between 86% to 93% of online banner ads have been ignored because consumers automatically skip ads. Actually, the term “banner blindness” was coined in as early as 1998 as part of a test in gauging a website’s usability. While banners became useful in directing consumers to a brand’s website, certain negative developments have made many online consumers wary of pop-up banners and digital banner links for security reasons.